Google Ad Manager Goes Beta
Heard the latest buzz in the Online Monetization World?
After successfully completing the $3.1 billion DoubleClick Inc. acquisition, Google Inc. has moved a step further ahead of the online advertising business by introducing the all new “Google Ad Manager“, an ad-server tool which allows website publishers and bloggers to manage their own ad sales and inventory.
The new Ad Manager service which is currently under a beta test will provide the ad serving for free instead of the earlier paid service that was run by DoubleClick Inc.
With Google Ad Manager, the publisher generates the code from the Ad Manager control panel and then embed it into their websites and blogs similar to what happens with Adsense.
What Google Ad Manager Does
Ad Manager currently addresses the ad management and serving needs of publishers with smaller sales teams and effectively complements the DoubleClick Revenue Center, which is focused on publishers with large sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings.
Publishers can also monitor ad impressions for specifice dates, placements, and targeting and create comprehensive reports.
Sign up for Google Ad Manager now and have a feel of the beta test!
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