Text Message Shopping With Amazon TextBuyIt
Amazon.com Inc yesterday blazed the trail with their all new mobile phone text message shopping product “Amazon TextBuyIt” which allows mobile phone users to shop online for products via Text Messages.
Amazon TextBuyIt, which launched late Tuesday, lets people text the name of a product, its description or its UPC or ISBN to 262966 (that’s “Amazon” on the keypad) from anywhere their cell phones work — including from inside physical stores.
Howard Gefen, director of Amazon mobile payments, would not directly answer when asked if the service is meant to extend Amazon’s reach by poaching customers browsing at bookstores or big-box electronics retailers.
“We think this is a great experience. We think they’ll use the product…wherever they happen to be,” he said.
Via AP
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